timothy dyer

Marketing Innovation

Why I love This Business

Thu, May 3 2007

This is a very quickly, probably poorly-written response I wrote to one of my buddies' high school students. He's a teacher who challenged his kids to touch base with someone in a field that they'd like to work. I had a lot of …

When Power Point Is Your Canvas

Tue, Apr 17 2007

For some of us, Power Point is our canvas. We live, work and breathe to create new presentations for new clients weekly. I always sit there wondering if, by chance, some other agency is doing a much better job of telling the story. Well this is …

Tryvertising: A New Trend

Mon, Apr 2 2007

Tryvertising, a new phenomenon in marketing is now raising its head. Instead of pushy salespeople, it's allowing consumers to unabashedly "try" your product for themselves and use thier own intuition to find what's best. I don't …

Nissan's Lose The Keys Promotion

Tue, Mar 20 2007

Check out this very cool promotion featuring a set of Lost Keys. Here's how it works; to dramatize the push-button ignition system of the new Nissan Altima, the brand will be strategically leaving "lost sets" of keys in bars, night clubs …

Brainstorm Visually

Wed, Feb 7 2007

This is a brainstorming tool I ran across a few months ago. You simply enter a word and it provides a visual synonym search - bringing up pictures that might help you think of related subjects and relevant iconography. Check it out.

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