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Sony Reader Print 2
With the Sony Reader, you can take not just one book, but one hundred. It's compact size and unparalleled ability to carry over 160 books and sustain 7500 pages of continuous reading means that no matter what you like to read, there will always be more.
This campaign dramatized the Reader as a "Never-Ending Story" and called on consumers to visit Sony.com and enter to win an exclusive getaway with one of their favorite authors.
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