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Sony Reader Print 1
With the Sony Reader, you can take not just one book, but one hundred. It's compact size and unparalleled ability to carry over 160 books and sustain 7500 pages of continuous reading means that no matter what you like to read, there will always be more.
This print ad dramatized the Reader as a "Never-Ending Story" and introduced consumers to the breadth of content they would soon be able to experience.
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