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Cottonelle "Be Kind To Your Behind" Collateral
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Cottonelle "Be Kind To Your Behind" Collateral

In conjunction with the "Be Kind to Your Behind" tour featuring a chance for consumers to give their bum a break on some padded seating, we created a leave behind to help cosumers how to better take care of their tush. This witty and playful piece included a personalized quiz testing "how kind you are to your behind" and a drive-to retail coupon encouraging consumers to do something nice for themselves.

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