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AT&T Blueroom
AT&T's long-term objective is to be viewed as not the provider of telephone or internet services, but as an entertainment company — providing today's consumers with a portal to content that matters to them. Whether their passion is sports, entertainment, music or gaming, Blueroom was created to bring it all together and extend AT&T's desired positioning. I worked as part as an integrated agency team to bring Blueroom to life in its first phase.
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