timothy dyer

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Prescription drug abuse is an epidemic in America and this campaign was designed to help teens and parents understand the lethal dangers of mixing meds. As part of an overall campaign effort, a touring exhibit was born. It's purpose: to help teens understand how dangerous and deadly messing with prescription drugs can be. As an extension of a mobile tour, the Rx Factor website served as the hub for online activity and recruiting a new generation of teens who are standing up for themselves and others. After touring the mobile experience, we gave teens the chance to respond by becoming an "Agent of Change," and in doing so, seeded them with a series of viral tools to help them share their passion.

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