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Spore will soon be taking the country by storm. This highly anticipated game from Sim's creator Will Wright offers consumers a chance to start at the very beginning and evolve a creature from tide pool scum to galactic god. In order to gain the business, we presented a plan that would pique consumer curiosity by flipping the popular doomsday phrase on its head...Instead of the End...It's The Beginning. The concept featured doomsday sign-holders running through the streets, the distribution of grow-at-home entities in petri dishes and alternative media placement of the Spore vortex on cab wheels as well as egg-branding — plus an integration with Conan O'Brien's segment, "If They Mated." Who wouldn't want to see what would happen if you crossed Justin Timberlake with a Spore Creature!
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