Portfolio
Category ListSports Activation
Race To Fourth Base
Taco Bell wanted to leverage their MLB sponsorship to drive consumers in-store to enjoy the late night menu, known as the Fourthmeal, "The meal between dinner and breakfast." This promotional activation drew parallels to baseball by positioning Taco Bell as the 4th Base..."the stop between third and home" where consumers could catch a great late night meal.
© 2010 timothy dyer - Site by Content Hungry